It is a professional development (or enlargement) track for all those who follow or have followed a Decorator training / interior decorator or a remote interior architect training.
The basic principles of home-staging
When you show a house to a customer, everything is played in the first 90 seconds. You must make sure that the first impression of your customer will be the right one. There are 7 basic principles used by the home-stager To succeed in the staging / value of a property.
Cleaning
Some people may be surprised to see how rare it is not to meet dusty interiors during a first visit to a house. You will not discuss it, this is the kind of thing that clearly makes visitors flee. To avoid this, you have to tackle to clean the house from top to bottom. Do not abandon anything, neither the windows, nor household appliances, nor doors, nothing. Many buyers and buyers are very attentive to this.
Repair
Make sure change or repair Anything that could be damaged in the house. Stuck windows, broken tiles, tap leaks … You must repair everything. Keep in mind that the sale of the house will also depend on its condition during the customer’s first visit.
Draft
An overflowing piece of furniture in a room can give an impression of lack of storage. A too large piece of furniture can also give the impression that the room is small. To put the odds on your side, you must sort, store and move bulky affairs. Do not hesitate to delete bulky furniture to make room. Do not let small objects accumulate which could convey an idea of disorder.
Depersonalization
The home-stager Must make sure that a large number of visitors can pleasantly project themselves into the house. To do so, you must imperatively depersonalize the house. This involves eliminating all personal objects in the house. These are photos, trophies, sculptures, too personal paintings, etc.
Redevelopment
Before the start of visits, the house must be completely operational. Visitors must be able to circulate freely.
Arrange the furniture in the main rooms so as to form a good conversation area. Install the sofa in parallel with the longest wall of the main room. Depending on the space available, you can also install it against the longest wall. Also, be sure to comply with a minimum distance of 75 centimeters between the furniture so that the circulation is fluid in the room.
Harmonization
After the redevelopment, it is important to harmonize the whole. The space available in each room must be balanced and well exploited. Here are some tips for harmonizing space:
- Avoid gathering all things in one place and occupying all the available space instead;
- Mainly use neutral colors;
- Do not exceed two colors per piece;
- Avoid the many collages on the walls.
Revaluation
If you do not know how to highlight the advantages of a house, it will not sell even if it has charm. For that :
- Orient the living room furniture towards or around a central point;
- Orient the sofa towards a nice view.
Finally, you have to highlight the neglected assets over time. It can be a beautiful parquet floor hidden by an old carpet, a beautiful unused view, etc.
The advantages of Home Staging
Emotional attraction
In the majority of cases, the decision to buy a house is also emotional. To convince a customer to buy a house, it is important to manage to play on their perception and their emotions. THE home-staging Allows the customer to have good feelings when visiting the house.
Hide the faults of a house
No house is perfect from A to Z. The faults can be found in the shape of the house, in the lack of brightness or space, etc. The layout thanks to home-staging makes it possible to minimize these faults and sometimes transform them into strong points.
Sell the house faster
Home-staging allows you to put the house in your best light. The professional who takes care of the sale will therefore have the opportunity to take good photos. When these photos are published on specialized sales sites, they will interest many people.
Ultimately, since this concept promotes the creation of an emotional attraction of visitors for the house, potential buyers will have easier to project themselves into it. Home-staging also makes it possible to minimize the defects of a house and to refocus attention to its advantages, everything to promote and facilitate sale.
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